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What’s the best way to get a good logo design? Better yet, how can you avoid bad logo design?

That may seem like an oversimplification, but there’s a lot of truth to it. The best designers are aware of the most common mistakes that can happen when designing a logo—mostly because they’ve made those missteps themselves at one point or another during their career—and can catch poor choices before they make them.

Outdated logos

A common problem with bad logo designs is that they’re using outdated techniques, visuals, and effects. The logos above look like they have been created decades ago—and not in a good way. Back in the 1980s and 90s effects like old-fashioned skeuomorphism, 3D gradients, clip art, and certain fonts were used excessively. Now, they make these logos look particularly dated.

If you’re dealing with an outdated logo, the best solution is to give it a redesign. Sure, retro design is on trend. But if you want a logo with a retro vibe, do it purposefully. Only use vintage design elements that are currently in style.

Too detailed

It’s not that detailed logos are bad—they’re just not scalable. If you’re working with a large billboard, mural, or vehicle wrap, detailed logos may work very well. If those were the only places you’d display your logo, detailed logos would be the norm! However, you’ll want to consider how often your logo is going to appear on smaller, harder-to-see surfaces.

The problem with detailed logos is that they look terrible on small screens. Think smartphones, swag, merchandise, pens, or even business cards.

Sure, many detailed logos look great and are designed with skill. But remember that those visuals are wasted at small scales, where your logo may be indistinguishable, or even illegible.

Conflicting themes

Logos can help set the mood for your brand. Are you a serious brand for serious people? Consider using angular shapes and muted colors to appear more professional. Are you a tech company hoping to come across as innovative and future-forward? Consider communicating your brand values using appropriate imagery, like wire circuits or astral grids.

Again, if your logo looks good but doesn’t say anything about your brand, it’s still a bad logo design. One of the goals of logos is to explain who you are and what you do. Even if it’s the first time someone sees your logo! That’s not easy, but some particularly bad logo designs offer up no information at all. Think of ambiguous company names and random images. Some logos could all easily work if they had just a little more description that sheds light on their companies.

What Makes A Good Logo?

A good logo is distinctive, appropriate, practical, graphic, and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed in any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.

What can Fiitg do?

After we receive your order, our company's professional designers will make a free mockup for you according to your order requirements, and the order will start production after you confirm the mockup. If you have any special requirements for the logo, we can also help you modify and design it to achieve the best production effect.

We only accept high-quality images, a minimum of 400px by 400px. But for some products, such as Football Hoodies, Hockey Jerseys, and Back Logo Jackets, the logo area is larger than usual, so high-resolution images are required, you need to upload a file no less than 800px by 800px. Some products require uploading a 1000px by 1000px logo. For specific logo pixel requirements, please refer to our tips.

Note: If the pixels of the logo you upload are lower than our requirements, our designers need to spend days helping to design and adjust the clarity to achieve the best production effect. Mockup-making time is not included in the standard time frame of your order.

Look at the Logo below. After optimization by our professional designers, the clarity or design of the customer's logo has been greatly improved. Do you also want to have your own logo? Don't hesitate and contact us!